28 Monroe Street
Ellicottville, NY 14731
INFORMATION WE COLLECT AND WHAT WE DO WITH IT A: PERSONALLY IDENTIFIABLE INFORMATION
We may collect personally identifiable information when you make a voluntary submission to the Site. These voluntary submissions may include, but are not limited to, submissions to ask questions or provide comments to the staff at EBC, post blog comments, signup for email newsletters, submit charitable donations, register for events, submit survey results, utilize the Beer Finder or place an order on our Site. EBC only collects personally identifiable information when it is submitted by a user, and submission of personal information is voluntary. EBC uses the information you provide to us at the Site to enable us to process purchases, to communicate with you and to provide services to you. We may also use third parties to help us provide services to you, such as fulfilling orders, processing payments and so on. For example, we contract with third party service providers and other businesses (e.g., credit card processors, shippers, website developers and others) to help provide certain services offered on this Site. In some instances, these contractors may have access to personally identifiable information, however they have agreed not to contact you or disclose your personal information for any purpose unrelated to providing the services offered on this Site. EBC does not sell or share personally identifiable information to malicious third parties (e.g., marketers, spammers, etc.).
AGGREGATED TRACKING INFORMATION
EBC may track user traffic patterns throughout the site. However, we do not correlate this information with data about individual users. We may break down overall usage statistics according to a user’s IP address, domain name, browser type, geographic location and ISP information by reading this information from the user agent header (information contained in every user’s browser). EBC may track and catalog the search terms that users enter in search function(s) on the Site, but this tracking is not associated with individual users. We use tracking information to determine which areas of the Site users frequent based on traffic to those areas. We do not track what individual users read, but rather how well each page performs overall. This helps us continue to build a better service for you.
LINKS TO OTHER SITES
Occasionally EBC provide links on the Site to other sites we think you will enjoy. These sites operate independently of EBC and have established their own privacy policies. EBC does not have any control over these sites’ privacy practices. For the best online experience, we strongly encourage you to review these policies at any site you visit.
EBC has implemented Google Analytics Reporting. This service is used only for marketing purposes by tracking the Age, Gender, and Interests Categories set forth by Google Analytics tracking. This information is gathered to collect generalized information about the website’s users. It will not be used to identify specific individuals. By interacting and providing information while visiting EBC’s website, you are accepting the practices described in this policy. Visitors may opt-out of this service by visiting Google Ad Settings and customize their personalized settings accordingly.
Notwithstanding the above policies, we reserve the right and may be forced to disclose your personally identifiable information to appropriate third parties if we are required to do so by law or we believe that such action is necessary: • To comply with legal process such as a search warrant, subpoena or court order; • To protect EBC’s rights and property; • To investigate reports of fraud or of users sending material using a false e-mail address or users sending harassing, threatening or abusive messages; • To protect against misuse or unauthorized use of the Site; or • During emergencies, such as when we believe someone’s physical safety is at risk.